SEO
We have been doing Search Engine Optimization long before it was even called SEO. Consequently, over the last 20 years, we’ve gained valuable experience in understanding what motivates Google to favor one website while penalizing another. As a result, Search Engine Optimization is our specialty, and we excel at it. Therefore, we would be happy to provide you with a free and honest assessment of your current standing and offer guidance on how to achieve your desired results.
What is Search Engine Optimization?
Search Engine Optimization, also known as SEO services, involves the work on your website that helps it rank higher when potential customers and clients use certain keywords to search for a business or service online. Consequently, if your site is properly optimized, you’ll attract more visitors, leading to more potential leads, clients, or customers. Additionally, this reduces the need to spend on PPC (pay-per-click) ad campaigns to drive traffic.
You know your business has to be online…
You are smart enough to want to avoid the many pitfalls of doing it wrong but you are not sure where to even begin. We advise that before you decide to do anything online, it’s smart to talk over your plans with a professional online business consultant. Not only will it save you from throwing money away on a really bad idea but it can also send you in the right direction to bring your vision to life. That’s why it’s wise to begin with a phone call or meeting with an online business consultant
It is not enough to simply go online. An unmanaged website is not enough. Experience has shown us that companies who take the time to plan their online efforts have a much higher likelihood of success. We will provide you with a framework to analyze your current environment and business capabilities that will allow you to properly build your vision for going online.
For example, you need to analyze the competition in your space.
You need to look at:
- How do they brand themselves?
- Who are their target customers? Are they the same as yours?
- What online promotions are they running?
- What are their key website features? What’s good about their website? What SEO mistakes are they making that you can capitalize on?
- Overall, what can you learn from these companies?
- How can you stand out from the rest?
Analyze your customers
The next step is to understand your customers:
- Who are they in terms of age, interests and preferences?
- Why do they buy online or how to they determine whose service to go with?
- What features do they demand from a website?
We try to limit verbiage and terms that is only understood by people in our industry. We understand that many of our customers do not want to be inundated with terms and words they don’t understand. That’s why we keep in simple and break everything down in layman’s terms whenever we can.
An online business consultant can answer all your questions e.g.
- Should you advertise? If so how much? What works for your industry?
- Or we can talk about SEO (search engine optimization) strategy, online marketing (both PPC and social) and website planning (or correcting).
- How important is branding?
- Are there grants for Canadian businesses to help you get started?
Goals and dreams need planning to become a reality
It all starts with a phone call….and the first one is always free!
or Send us an email with a brief explanation of what you are looking for and the best time for us to call you.
Let’s get started today!
Connect with us today
Join us in elevating your brand and achieving your online goals with tailored strategies and expert support.
